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How data analytics can help you reposition benefits offerings

Data analytics are beginning to be used in innovative ways that can make your job as a benefits broker easier.

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Data analytics can be used can to help optimize an organization’s plan design and build a communication methodology and strategy to guide employees through the enrollment experience. (Image: Shutterstock)

As any scientist will tell you, digging into data can help identify trends, formulate and test new theories and enable understanding. The same is true when it comes to benefits planning for your clients.

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