Data analytics can be used can to help optimize an organization’s plan design and build a communication methodology and strategy to guide employees through the enrollment experience. (Image: Shutterstock)

As any scientist will tell you, digging into data can help identify trends, formulate and test new theories and enable understanding. The same is true when it comes to benefits planning for your clients.

Data analytics are beginning to be used in innovative ways that can make your job as a benefits brokers’ easier, helping you uncover insights to improve plan design, extend your reach and save costs for you and your clients. Most notably, as employers work to achieve better enrollment numbers, data analytics can help you define more effective benefit packages, making enrollment easier for employees and ensuring they take advantage of coverage options in a holistic way.

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