We asked our readers what effect artificial intelligence and future technology will have on their business. Here's what we heard.
More personalized impact
AI and machine learning are already changing the employee benefits space. We are working with brokers throughout the United States to bring these technologies to companies to lower health care costs, simplify benefits administration for human resources and improve employee satisfaction with existing benefit packages. These technologies allow for personalized recommendations to millions of employees at scale and at a lower cost than other services could deliver. Our AI-driven virtual assistant already handles over 80 percent of our interactions with employees.
In the lab, we are also working on new ways to use AI to help improve our service, including using AI to do eligibility file analysis and normalize data, clustering for employee segmentation based on claims data, and computer vision for real-world data input. AI will continue to change the benefits space, and those that don't harness these technologies will quickly fall behind in the marketplace.
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