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Ideas and tips for advisors on marketing, prospecting, sales, fees -- the things that ensure you'll have a practice to manage now and in the future.

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advisor or broker on telephone Like roulette, where every spin of the wheel has approximately an even chance of coming up red or black regardless of previous spins, each cold call a person makes has the potential to be a winner. (Photo: Shutterstock)

Consumers don’t want to be called. Ask a person in sales and they will tell you they detest cold calling. The national Do Not Call registry has 229-plus million numbers on it. To put that into some kind of perspective, according to Statista, in 2017 there were about 126 million households in the US. Approximately 138 million people voted in the 2016 general election. Apparently a lot of people don’t want to be cold called.  Why do people do it?

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