Best Practices

5 ways for experienced advisors to get back into prospecting
Ideas and tips for advisors on marketing, prospecting, sales, fees -- the things that ensure you'll have a practice to manage now and in the future.
Consumers don’t want to be called. Ask a person in sales and they will tell you they detest cold calling. The national Do Not Call registry has 229-plus million numbers on it. To put that into some kind of perspective, according to Statista, in 2017 there were about 126 million households in the US. Approximately 138 million people voted in the 2016 general election. Apparently a lot of people don’t want to be cold called. Why do people do it?
Because it works.
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