Pharma giants have pledged to lower prices before. Is this time different?
Promises by the pharmaceutical industry to contain prices are a familiar — and fleeting — phenomenon, say analysts.
By Jay Hancock, Kaiser Health News and Sarah Jane Tribble, Kaiser Health News|July 27, 2018 at 10:28 AM
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Prescription drug prices were soaring. Angry policymakers swore they’d take action. Pharma giant Merck responded by promising to address the problem voluntarily, vowing to keep price increases under the overall rate of inflation.
“We believe these moderate increases are a responsible approach, which will help to contain costs,” the Merck CEO said at the annual shareholders meeting.
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