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Bob Kocher, MD, is a partner at theventure-capital firm Venrock Associates, adjunct professor atStanford Medical School, and senior fellow at the Schaeffer Centerfor Health Policy and Economics at the University of SouthernCalifornia. He was special assistant to President Barack Obama forhealth care and economic policy from 2009 to2010.Peter R. Orszag is a BloombergOpinion columnist. He is a vice chairman of investment banking atLazard. He was director of the Office of Management and Budget from2009 to 2010, and director of the Congressional Budget Office from2007 to 2008.This column does not necessarily reflect theopinion of the editorial board or Bloomberg LP and its owners.

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