Expert Opinion

Taking the facts OUT of benefits communications

When it comes to enrollment, employees are responding and acting based more on emotional cues than factual ones.

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

I’ve been in the insurance industry for 30-plus years. During that time, I’ve worked with hundreds of clients and companies in the voluntary benefits space. Obviously, a big piece of offering voluntary benefits is communicating with employees about those benefits. And, throughout most of my career, we’ve focused those communications on the facts and details of benefit plans.

Dig Deeper

Recommended Stories

Open enrollment: Then and now

BenefitsPRO Editors | October 22, 2019

We asked readers what's changed about open enrollment since they started in this industry. Short answer: A lot.

Navigating the use of artificial intelligence for HR functions

Elliot N. Dinkin | September 27, 2019

By embracing AI, HR departments can make more informed recruiting and performance decisions.

It’s now or never: Converting to fees and performance-based compensation

Mick Rodgers and Bob Gearhart Jr | October 18, 2019

The fee-for-service model gives you true freedom from insurers threatening to pull your appointment, brings diversification to your revenue streams, and allows you to tie your compensation to results or value. Most importantly, it allows you to do what’s best for your clients.

Resource Center

Get data and insights that help guide employers to build a better workplace through better benchmarking.

Report

BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now