Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Ken Fisher Ken Fisher, CEO of Fisher Investments argues that the word “advisor” should be “banned entirely.” 

In rewriting advice rules for brokers, the Securities and Exchange Commission should “ban entirely” their use of the term “advisor,” and require those who work within the financial services profession to “accurately describe their role,” said Ken Fisher, founder and CEO of Fisher Investments.

In his July 31 comment letter to the agency on its three-pronged advice standards package, Fisher argues that the brokerage and advisory businesses “need clear, separate words to describe them,” as was intended by the Securities Exchange Act of 1934 governing brokers and the Investment Advisers Act of 1940.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.