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Today’s large companies understand the value and need for corporate social responsibility (CSR): “green” programs, charitable donations, volunteerism and more. Considering the size, influence and resources found at such companies, it may not be difficult for them to establish, monitor and publicize high-profile corporate social responsibility efforts.

But what about the 29.6 million small businesses out there, which include many of the nation’s agents and brokers, that make up 99.9 percent of all U.S. businesses? They are more likely to have lower profiles and fewer resources than large corporations. Are CSR efforts worthwhile for them?

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