In today's tight job market, many employers rely on aquality benefits package to attract and retainemployees. But even the best benefits offerings can gounappreciated and underused if employees don't understand them. That's why benefitscommunication is increasingly seen as an essential part of asuccessful benefits strategy.

With the growth of benefits offerings—including the widerange of voluntary benefits nowavailable—employers may feel overwhelmed trying to educate theirworkers about different products. A 2017 survey of more than 2,000U.S. adults by Jellyvision found that 55 percent of employees whosecompanies offer health insurance say they would like help fromtheir employer when choosing a health plan. Nearly half (49percent) said making health insurance decisions is alwaysstressful, while 1 in 5 admitted they don't always keep up withbenefits correspondence. These concerns suggest that the need forpartnering with brokers and benefits providers has never been moreimportant.