Bridging benefit communication gaps

Making health insurance decisions is stressful for half of employees, and the need for partnering with brokers and benefits providers to provide better communication has never been more important. 

In today’s tight job market, many employers rely on a quality benefits package to attract and retain employees. But even the best benefits offerings can go unappreciated and underused if employees don’t understand them. That’s why benefits communication is increasingly seen as an essential part of a successful benefits strategy.

With the growth of benefits offerings—including the wide range of voluntary benefits now available—employers may feel overwhelmed trying to educate their workers about different products. A 2017 survey of more than 2,000 U.S. adults by Jellyvision found that 55 percent of employees whose companies offer health insurance say they would like help from their employer when choosing a health plan. Nearly half (49 percent) said making health insurance decisions is always stressful, while 1 in 5 admitted they don’t always keep up with benefits correspondence. These concerns suggest that the need for partnering with brokers and benefits providers has never been more important.