Top employers are enhancing theworkplace based on individual preferences, while identifying tools,programs and communications vehicles that bring people together atwork. (Photo: Shutterstock)
Driven by robots and fueled by artificial intelligence, the consumerexperience evolves on a daily basis. Although some express theirfears about data mining and the loss of privacy—“How dothey know what I want?”—increasingly, consumers want to be offeredsomething they care about, something that reflects their uniquepersonality, something that customizes the consumingexperience.
This desire for customization crosses allgenerational boundaries. And most of these consumers are employees,as well. For that reason, employees expect a customized workplaceexperience that includes a menu of benefits options and ease of enrollmentin a plan. They want to be able to enroll independently and to knowthey have chosen the best plan for themselves and their family.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
