Top employers are enhancing the workplace based on individual preferences, while identifying tools, programs and communications vehicles that bring people together at work. (Photo: Shutterstock)

Driven by robots and fueled by artificial intelligence, the consumer experience evolves on a daily basis. Although some express their fears about data mining and the loss of privacy—“How do they know what I want?”—increasingly, consumers want to be offered something they care about, something that reflects their unique personality, something that customizes the consuming experience.

This desire for customization crosses all generational boundaries. And most of these consumers are employees, as well. For that reason, employees expect a customized workplace experience that includes a menu of benefits options and ease of enrollment in a plan. They want to be able to enroll independently and to know they have chosen the best plan for themselves and their family.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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