The buzzwords of the year have all circled around the idea of not being “status quo.”

Brokers everywhere are focusing on being innovative, cutting edge and creative. They’re shunning the top-50 broker shops and other brokers who’re still pushing the fully-insured BUCAs and they’re preaching from the hilltops about their ground-breaking solutions designed to help employers mitigate their health care expenses.

The employer saves money and the broker looks like a hero. But, here’s a question: What about the employee-funded dollars? Sure, when the employer saves money it should result in an employee savings as well, but when it comes to what the industry still calls “voluntary,” or what I call enhanced, brokers are still, by and large, doing nothing innovative around the benefits that are typically 100 percent employee funded. Thus, they’re implying that it’s OK to be status quo when it comes to voluntary.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.