When it comes to creating a new vision of voluntary benefits where the products play a central role in the lives of employees and the employers who offer them, Eric Silverman is practicing what he preaches. Just last month, the Maryland-based consultant changed the name of his company to reflect the prominence and perspective he’d like to see these benefits hold in the workplace.

Formerly Silverman Benefits Group, his boutique consulting firm is now known as Voluntary Disruption. The new name emphasizes Silverman’s commitment to reshaping the role of voluntary benefits — or as he calls them, “enhanced benefits” — in today’s marketplace.

Silverman discussed his view during his session, “Voluntary Disruption,” at April’s BenefitsPRO Broker Expo in San Diego. He started the presentation with three big-picture questions for advisers to consider:

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