Performance reviews don't needto be overly complicated. In fact, simplifying them can actuallyallow for more organic and productive conversations to occur.(Photo: Shutterstock)

How many times has your performance management process left you feelingconfused and annoyed, rather than motivated?

If you're like me, the answer is too many. Fortunately, there isa better way. We have gone through all of the typicaliterations on our way to what we believe is the right approach. Asa marketing tech startup, the concept of an annual review process was absurd because theproduct and our roles will change dramatically in a year. Writingsubstantial quarterly reviews for a large team is better, but isstill a huge time investment that is hard to justify when whatreally matters is improving performance for tomorrow, notagonizing over whether we did a good job yesterday.

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