How to reach today's potential life insurance buyers
September is Life Insurance Awareness Month--check out these resources to help you and your clients learn more about this crucial benefit.
Employees want to protect what they love most, primarily their family and loved ones. If something were to happen to an employee, an employer-sponsored life insurance policy would help the family manage expenses, including mortgages, car payments, loans and everyday bills that often become a burden when a family member passes away. However, there are other benefits to offering a life insurance policy beyond helping employees prepare for the unexpected.
Considering the tragic circumstances that must happen for life insurance to go into effect, most employees don’t proactively seek out coverage. Many people do not voluntarily think about life insurance or have the luxury of working with a financial professional. Therefore, the only place they learn about and access life insurance is through the workplace.
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