The U.S. is in a period ofhistorically low unemployment, which provides anatural lift to brokerages. As employers grow the number ofemployees they have, broker commission amounts also rise.
And there are steps brokers can take to drive additional growthbeyond what's naturally created by a robust employment rate. Inparticular, helping employer clients expand benefits in the contextof recruiting and retaining talent in the middle of a red-hoteconomic environment can present a valuable strategy for brokerslooking to create agency growth.
Focus on recruitment andretention
When prospecting, brokers naturally tend to focus on solvingproblems and cost pressures within the health plan. While thisisn't going to change, brokers may also want to begin askingclients and prospects if they have challenges with recruitment and retention.
Why? With the unemployment rate so low, the answer is probablyyes. Most organizations of every size have recruitment on thebrain, and many are struggling to fill open positions.
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