Open enrollment season is on its way, whichmeans that HR's already full plate just got a bit fuller. Inaddition to developing competitive health plans that attract and retain top talent – talent of allages and with varying needs – HR pros are also responsiblefor effectively communicating plan options toemployees to ensure that individuals make informed, cost-consciousdecisions about their coverage and care.

As the health care landscape becomes more complex, so doemployee questions around their health care benefits. Many healthcare consumers today don't feel comfortable navigating the healthcare system – which is why most roll over the same plan year after year. WhileHR teams want to manage the influx of employee questions aroundtheir benefits options, they struggle to provide the necessaryguidance given their current bandwidth. Covering health plans in alarge townhall meeting won't provide the personalized informationthat employees need to make educated decisions. To deliver a morepersonal, empowering experience, organizations can look to benefitseducators to supplement strapped HR teams.