No-fee funds are specificallypositioned as “loss leaders,” meaning the intent of the sponsoringcompany is to upsell investors once they have placed their cash in“free” funds. (Photo: Shutterstock)
Let's say you're on your way to buy a new car. It's a great car.Exactly what you want. Sure, it costs a pretty penny, but you'vechecked your budget, and the price is well within your parameters.You're comfortable with your decision. You're happy.
A few steps away from the car dealer, a man appears in front ofyou. “Hey, buddy,” he says in a half-whisper, “Wanna car?”
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