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No-fee funds are specifically positioned as “loss leaders,” meaning the intent of the sponsoring company is to upsell investors once they have placed their cash in “free” funds. (Photo: Shutterstock)

Let’s say you’re on your way to buy a new car. It’s a great car. Exactly what you want. Sure, it costs a pretty penny, but you’ve checked your budget, and the price is well within your parameters. You’re comfortable with your decision. You’re happy.

Christopher Carosa

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