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RPB for pharmaceuticals creates a reference price for certain commonly used drugs. Plan sponsors agree to pay most of the cost for the reference drug, and members choose which drug they want prescribed. (Photo: Shutterstock)

Could the dawn of a new era is health plan drug purchasing mean the sun will soon set on the pharmaceutical benefits management (PBM) industry? New research on reference-based pricing (RBP) suggests that may be the case. And the CEO of a consulting firm that developed RBP technology says it will definitely be the case—although he’s not saying just when that will happen.

Dan Cook


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