In anticipation of the administration's move, the main industry trade group said earlier Monday that companies would put up websites to explain their prices to patients in greater detail. (Photo: Shutterstock)
U.S. health officials want to force pharmaceutical companies to disclose the prices of their products in television advertisements, setting up a clash with drugmakers who see the move as impinging free speech.
Under the proposed rule released on Monday, the Department of Health and Human Services would require drug companies to share in ads the full list prices of any medication that cost more than $35. The move was telegraphed in a White House plan for lowering prescription costs that was put out earlier this year.
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