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To rise above the noise, use these tips to help craft a story that separates you from your competition. (Photo: Shutterstock)

In my less mature years, I must admit that I was an avid viewer of the animated show South Park, which features the lovable characters Stan, Kenny, Kyle and Cartman.  Guys, I know I’m not alone. If you’re a male reading this article, don’t kid yourself; you enjoyed the show at one time or another.


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