As consumers' views of healthand the components of health care change, the health care systemwill have to adapt. (Image: Shutterstock)

In addition to the standard health insurance offerings, many employerstoday are adding wellness programs and incentives for theiremployees, recognizing the potential of the latter to reduce thecosts of the former. This shift, as well as the shift towardconsumer-driven health plans, is driving an expansion in thedefinition of health, one that includes more than just whatgoes on in the clinical setting.

In a recent webinar, Welltok chairman and CEO Jeff Margolisand Sam Glick, a partner with Oliver Wyman took a look at how thischanging perception is impacting the health care industry. Throughthe webinar, the pair aimed to get listeners to think more abouthow the various entities in the health care system need to redefinetheir approach to customer service.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.