With annual enrollment in full swing, employers mustbreak through the noise to ensure their employees sign up for theappropriate coverage for the coming year. Employees, however, stillfind enrolling in their benefits overwhelming, leaving many tosimply roll over their coverage from the last year.

During this time, brokers and advisers play a pivotal role inhelping employees overcome information overload. Here are some tipsto share with your customers.

  1. Encourage employees to have a meaningfulconversation

Before we make decisions big or small, people's tendency is toseek out information and advice from trusted sources. Sometimesthat means reading online reviews, and other times it is asking atrusted friend, family member, or even coworker about theirexperiences. Enrollment should not be any different.

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