3 questions to ask when assessing wellness vendors
The head of research for a digital health company shares three questions he wished he heard more often from prospective clients.
By James McCarter|October 30, 2018 at 10:09 AM
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When it comes to choosing a targeted solution for a specific clinical condition, the most challenging task can be differentiating between evidence-based and experimental offerings.
Vendors often use buzzwords like “clinically proven” and misleading statistics to sound compelling, but unpublished data, such as marketing claims, company white papers and testimonials are not the same as evidence-based medicine.
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