Evidence-based vendors should have results to share from one or more clinical trials conducted by medical and research professionals trained in human subjects research. (Photo: Shutterstock)
When it comes to choosing a targeted solution for a specific clinical condition, the most challenging task can be differentiating between evidence-based and experimental offerings.
Vendors often use buzzwords like “clinically proven” and misleading statistics to sound compelling, but unpublished data, such as marketing claims, company white papers and testimonials are not the same as evidence-based medicine.
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