Evidence-based vendors shouldhave results to share from one or more clinical trials conducted bymedical and research professionals trained in human subjectsresearch. (Photo: Shutterstock)

When it comes to choosing a targeted solution for a specificclinical condition, the most challenging task can bedifferentiating between evidence-based and experimental offerings.

Vendors often use buzzwords like “clinically proven” andmisleading statistics to sound compelling, but unpublished data,such as marketing claims, company white papers and testimonials arenot the same as evidence-based medicine.

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