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Checkboxes for satisfaction It’s a hard sell to boards and hospital administrators that increasing investment in consumer research is a rewarding action. (Image: Shutterstock)

Health care providers have paid little attention to the consumer-driven health care movement. As long as the bill was paid, they didn’t care who paid it. But as more patients make their care choices with a consumer-driven mindset, health systems have realized they need to step up their levels of services.

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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