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Checkboxes for satisfaction It’s a hard sell to boards and hospital administrators that increasing investment in consumer research is a rewarding action. (Image: Shutterstock)

Health care providers have paid little attention to the consumer-driven health care movement. As long as the bill was paid, they didn’t care who paid it. But as more patients make their care choices with a consumer-driven mindset, health systems have realized they need to step up their levels of services.

Marlene Satter

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