Make sure your communications campaign provides educational materials at each of the key milestones during the open enrollment journey.
Ready or not… the Benefits Super Bowl is here! Whether you are a broker, benefits manager or anywhere in between, you have been knee-deep on plan updates, rate reviews and benefit changes for months. Now that the plan changes are locked, it's go-time! The focus is now on communicating and educating employees about their benefit options.
It takes an enormous amount of planning and execution to provide a productive open enrollment experience for employees. But, it is well worth it as this is often the only time during the year that employees stop to consider their benefit options.
Learn from past wins and misses
Consider previous years' open enrollment communications and ask yourself the following:
- What is the feedback you received from employees (the good, the bad and the ugly)?
- What were the most common questions?
- Were there key pieces of information employees had difficulty finding?
Learn from the answers to these questions and then craft your content in a clear and concise manner that is easier for employees to digest.
The communication medium is key to your success
Now that you've developed the content to communicate, the next equally important step is determining how, when and where you deliver this information. Is there a centralized location where employees can find information for both core and voluntary benefits? Is the information in a format that the employee can easily share with his or her significant other?
It is critical to have multi-channel communications to reach your audience. Some employees may naturally gravitate to a company-wide email and the company intranet, while others lean on more interactive mediums like E-books, text messages, webinars or lunch and learns. Providing a variety of communication avenues ensures you are reaching employees where they want to receive information.
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