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2018 turning to 2019 2019 is going to see even more growth and refinement of these benefits that provide so many options that resonate with employees. (Image: Shutterstock)

There’s no question that voluntary benefits have come of age. Gone are the days where voluntary benefits are simply a “nice-extra” for employee benefits. Today’s diverse, multi-generational workforce has such varying characteristics, lifestyles and preferences, that employers no longer can provide one-size-fits-all benefits even in the voluntary arena.

The current tight job market has employers vying to recruit and retain top talent. So it’s no surprise that voluntary benefits are now a mandatory “must-have.” A broad benefits package sends a good message to employees and potential recruits. It positions a business as a company that listens, cares, and is worth working for.



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