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Personalized outreach canincrease engagement with health and benefits and motivate healthierbehavior choices, creating a happier, healthier and ultimately moreproductive employee base.. (Photo: Shutterstock)

In the US health care market, factors are converging to shape ageneral trend toward consumer-directed health care. However, thesetypes of initiatives require a certain level of employee engagement, which can be difficult togarner.

Could the key to driving employee behavior change for the sakeof better health outcomes lie in centuries-old philosophicaltheory? The theory of social contracts may be the best way tomotivate your employee base in taking ownership of their health care.

How important are incentives when it comes to encouraginghealthy behaviors?

As any HR practitioner knows firsthand, getting employees toengage with their health benefits can be an uphill battle due tothe complexity of the health care system and general lack ofemployee education.

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