Personalized outreach canincrease engagement with health and benefits and motivate healthierbehavior choices, creating a happier, healthier and ultimately moreproductive employee base.. (Photo: Shutterstock)

In the US health care market, factors are converging to shape ageneral trend toward consumer-directed health care. However, thesetypes of initiatives require a certain level of employee engagement, which can be difficult togarner.

Could the key to driving employee behavior change for the sakeof better health outcomes lie in centuries-old philosophicaltheory? The theory of social contracts may be the best way tomotivate your employee base in taking ownership of their health care.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.