Personalized outreach canincrease engagement with health and benefits and motivate healthierbehavior choices, creating a happier, healthier and ultimately moreproductive employee base.. (Photo: Shutterstock)

In the US health care market, factors are converging to shape ageneral trend toward consumer-directed health care. However, thesetypes of initiatives require a certain level of employee engagement, which can be difficult togarner.

Could the key to driving employee behavior change for the sakeof better health outcomes lie in centuries-old philosophicaltheory? The theory of social contracts may be the best way tomotivate your employee base in taking ownership of their health care.

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