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Over the past few years, brokers have increasingly taken on the role of strategic advisors for their employer clients. Brokers who understand the evolution of health care policy, the need for creative benefits strategy and plan design, and employee engagement best practices are able to provide more innovative products and services for clients.

As we enter 2019, demand will increase for brokers to take on this role of strategic advisors. Here’s a look at the dynamics that will shape broker strategies in the year ahead.

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