Medical Imaging My attempt to shop around for medical imaging services taught me one major thing: the health care industry is just not customer-friendly. (Photo: Shutterstock)

Over the past few months, we've had several industry professionals share their stories of struggling to navigate the health care system. Each just affirms what we all know: health care pricing is completely nonsensical, and transparency is easier said than done.

To these stories, I'd like to add my own, highlighting yet another barrier to health care consumerism.

Recently, I went to see a specialist about a worsening case of carpal tunnel in my wrist. As I expected, he ordered a nerve conduction study to determine the extent of the damage and the need for surgery. His nurse gave me a form with their “preferred” imaging provider, who she said had locations in Aurora (where I live) and Lone Tree, about 20 miles away.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.