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Opioid ball rolling down hill Cabell County, West Virginia, received 32 times more dollars in prescription opioid marketing than the national average–and saw the most prescription opioid overdose deaths during the months surveyed. (Image: Shutterstock)

As pharmaceutical companies face hundreds of lawsuits over their role in the U.S. opioid epidemic, new research suggests a link between their marketing practices and overdose-related deaths.

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