Cabell County, West Virginia, received 32 times more dollars inprescription opioid marketing than the nationalaverage–and saw the most prescription opioid overdosedeaths during the months surveyed. (Image: Shutterstock)
As pharmaceutical companies face hundreds of lawsuits over their role in theU.S. opioid epidemic, new research suggests a linkbetween their marketing practices and overdose-related deaths.
U.S. counties where doctors received high volumes of opioid marketing saw more prescriptions and, inturn, more overdose deaths, according to a study funded inpart by the National Institute on Drug Abuse and published by theGrayken Center for Addiction at Boston Medical Center. Almost $40million was spent on opioid marketing — including speaking fees,travel costs and lunches — that was distributed to 67,507 U.S.physicians between August 2013 and December 2015.
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