By allowing your employees to decide where their benefits money goes, you're giving them the power to take care of themselves the way they see fit. (Photo: Shutterstock)

Under a traditional benefits plan, your employees may be getting health care options they don't need at the expense of options they do need. Most plans offer a specific set of benefits to all the recipients, and this system often comes at the expense of your employees' health and happiness. Employers often feel like they have to settle for this approach to benefits, but a better alternative does exist.

Working with a great adviser rather than a traditional benefits broker opens up more opportunities to give your employees control over the types of benefits they receive. By allowing your workers to choose their benefits, you offer them a customized, cost-effective experience that positively affect them and your business as a whole.

A personalized benefits experience

Imagine if everyday spending experiences worked the same way that they do in the benefits industry. A stranger would spend $200 on groceries for you and your family, but the items they bought for you were the same ones they bought for every other family in your neighborhood. You may not need diapers like the new parents down the street do, and, understandably, you'd probably be frustrated that the money spent on an unneeded item had essentially gone to waste.