This time of year is often slower for the benefits industry, which gives brokers and agency owners the opportunity to set goals and make plans for achieving them. If your 2019 goals are centered around agency growth, consider implementing these strategies in the coming year.
Recruit millennials to your agency
The demographics of the benefits industry are not reflective of the changing workforce. The average broker is closer to retirement than the beginning of his or her career, and as a result, many agencies need to “build the bench” to ensure future success and growth.
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