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This time of year is often slower for the benefits industry, which gives brokers and agency owners the opportunity to set goals and make plans for achieving them. If your 2019 goals are centered around agency growth, consider implementing these strategies in the coming year.

Recruit millennials to your agency

The demographics of the benefits industry are not reflective of the changing workforce. The average broker is closer to retirement than the beginning of his or her career, and as a result, many agencies need to “build the bench” to ensure future success and growth.

The low unemployment rate may already be affecting your book of business, and strategizing recruitment and hiring efforts now can allow you to have enough time to ramp up before next year’s open enrollment.

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