Apple watch The new app will relyon data provided by users, analytics and machine learning toimprove the user experience and add new featured and personalizedhealth recommendations. (Photo: David PaulMorris/Bloomberg)

Is this the vote of confidence the fitness wearables market needs to finally beseen as a legitimate player in the health care space?

Aetna, CVS Health Corp.'s health insurer, is teaming up withApple Inc. on a new health app for the latter's watch that constructs personalizedhealth goals for wearers that are based on those wearers' medicalhistories.

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.