Insurance regulators say that tracking the marketing and sales of short-term plans is challenging, as is educating consumers about the risks of limited coverage.
Consumers shopping for insurance online last fall — using search terms such as “Obamacare plans,” “ACA enroll” and “cheap health insurance” — were most often directed to websites that promote individual health plans that didn't meet consumer protections of the Affordable Care Act, according to a new study.
They also failed to get adequate information about those plans' limitations, according to the analysis by researchers at Georgetown University's Center on Health Insurance Reforms.
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