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At the beginning of the year, many brokers and agency owners are taking advantage of the slower, post-open enrollment season to think strategically about setting their brokerage apart and bringing unique value to clients and prospects.

One way to do this is to commit to really helping employers solve their hiring challenges in 2019. Small and mid-sized employers have always struggled to compete against larger organizations when it comes to hiring, but it doesn’t have to be that way. And brokers can play a key role in finding solutions.

Why do small businesses struggle to hire? Many people might say that it’s because they aren’t able to offer as competitive of benefits as companies with hundreds or thousands of employees.

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