At the beginning of the year,many brokers and agency owners are taking advantage of the slower,post-open enrollment season to think strategically about settingtheir brokerage apart and bringing unique value to clients andprospects.

One way to do this is to commit to really helping employerssolve their hiring challenges in 2019. Small and mid-sizedemployers have always struggled to compete against largerorganizations when it comes to hiring, but it doesn't have to bethat way. And brokers can play a key role in finding solutions.

Why do small businesses struggle to hire? Many people might saythat it's because they aren't able to offer as competitive ofbenefits as companies with hundreds or thousands of employees.

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