Human behavior may not be logical at times, but it can be predictable, even in areas of spending, saving and investing. (Photo: Shutterstock)
It's not exactly in your genes, but according to a new study from DNA Behavior International, behavioral patterns can shed light on the reasons behind investors' spending, saving and goal-setting actions.
“An investor's decisions and actions may sometimes seem like wild cards,” Hugh Massie, CEO of DNA Behavior International, is quoted saying, “but the truth is that with each decision, goal or emotion, their behavior is predictable.”
Massie adds, “We call this a person's financial DNA. And by learning and leveraging that, we can improve and accelerate the results clients achieve with their financial advisors.”
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Marlene Satter
Marlene Y. Satter has worked in and written about the financial industry for decades.
