Younger adults are pushing for changes to the status quo in health care, and even older consumers are willing to try non-traditional models of care, according to a new report.
The online study by Accenture surveyed 8,000 people, most of them Americans, but a substantial number of respondents were citizens of Australia, England, Finland, Norway, Singapore, and Spain. The survey aimed to assess the attitudes of consumers toward traditional and non-traditional health care service delivery.
Younger consumers are less satisfied with current models
The study found that younger consumers tend to question traditional health care models, and are much more likely to express dissatisfaction with the status quo than older consumers. In particular, Gen Z (those born in 1997 or younger) and millennials (born from 1981 to 1996) were much more likely to say they were dissatisfied or very dissatisfied with different elements of their health care. Older generations such as Gen X (born 1965 to 1980), Baby Boomers (1946 to 1964) and the Silent Generation (1928-1945) were more likely to be satisfied with traditional care.
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