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Boardroom meeting Since your C-suite manages the money and understands your business inside and out, they should be included in the conversation with your advisor to develop your benefits strategy. (Photo: Shutterstock)

Health benefits have traditionally been treated as a burden rather than an opportunity. Many business owners see them as just another huge expense that gets bigger every year, and because they feel powerless to change it, they let HR handle it to help their annual renewal happen as quickly and smoothly as possible.

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