Boardroom meeting Since your C-suite manages the money and understands your business inside and out, they should be included in the conversation with your advisor to develop your benefits strategy. (Photo: Shutterstock)

Health benefits have traditionally been treated as a burden rather than an opportunity. Many business owners see them as just another huge expense that gets bigger every year, and because they feel powerless to change it, they let HR handle it to help their annual renewal happen as quickly and smoothly as possible.

This way of handling the benefits conversation may be the status-quo, but it doesn’t help your business. In the hands of a great advisor, your benefits plan can be a powerful strategic tool that can help your company grow, and in order to maximize that positive impact, you’ll need to get the powerful people in your business involved in the discussion.

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