A new alliance: Why fitness companies are targeting employers and HR
Fitness companies are recognizing their newly solidified role in the corporate world and are finding new ways to appeal to employers.
By Paul O’Reilly-Hyland|March 05, 2019 at 10:17 AM
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Human resource departments are crucial when it comes to promoting healthier work cultures and providing programs that encourage a friendlier work-life balance for employees. Today, many companies are dramatically expanding their vision of wellness when it comes to physical and mental health in the workplace. Fifty-one percent of employers with 50 with more employees offer a wellness program.
With all the progress being made in corporate wellness programs, human resources departments are increasingly partnering with wellness companies to further their benefits packages. The increased stress on fitness, wellness and activity has moved health to the forefront of workplace culture.
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