Man working in PJs Small businesses can easily appeal to top talent by offering flexible work schedules or remote roles. (Photo: Shutterstock)

If you're like many small business CEOs, you're probably thinking that despite some ongoing market volatility, your growth outlook is pretty good this year, and you may be considering additional hiring. But with the national unemployment rate at 4 percent—just up from the all-time low of 3.7 percent in October of 2018—the competition for talented workers is sure to be intense.

How can you position your company for success and entice new workers into the fold? Here are three ideas that don't cost a lot of money but can make a big difference to your current employees, prospective hires, and overall productivity in the coming year.

1. Offer flexible and remote work

The perfect employee for the job isn't always in the ideal location. While some will be willing to take on a longer commute or even relocate for the right opportunity, many modern workers are making work/life balance more of a priority. That's where flexibility in work schedules can come in handy.

According to a recent survey, more than eight in ten U.S. workers say they would like to telework at least part time. And it's no secret that the Millennial and Gen Z generations demand flexibility from their employer. Small businesses can easily appeal to top talent by offering flexible work schedules or remote roles. Right now, less than a quarter of small businesses expect to do that if hiring gets difficult, according to a recent survey of small business CEOs by the Wall Street Journal and Vistage—which means there is room to stand out.

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