“If you want me as your fully insured broker, you will hate me. My role is to educate my clients as an advisor.” (Photo: Val Judy)
Had Doug Hetherington loved resort management, Noel Gill might not have the health insurance plan that is making his employees healthier and giving him a competitive edge.
Today, Hetherington works tirelessly to customize insurance plans that meet not only the needs, but the aspirations of his clients. He will take them where no benefits advisor has gone before—as long as they are willing to break from the pack.
“I'm not there to take over their fully insured program,” he says. “If you want me as your fully insured broker, you will hate me. My role is to educate my clients as an advisor.”
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
