To improve personalization,employers should consider using more data sources to trackuser behavior, benefits claims, biometric results and activities,and investing in machine-learning. (Image: Shutterstock)
Delivering personalized health care to consumers may be thefuture, but figuring out how to get there is still a challenge, anew national survey suggests.
The study, Employer Perspectives of Personalization in DigitalHealth, conducted by Castlight Health and the National BusinessGroup on Health, looks at the results of nationwide survey ofbenefits leaders at large U.S. employers. The study explored how“personalization” is defined, perceived, andused when delivering health benefits.
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