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To improve personalization, employers should consider using more data sources to track user behavior, benefits claims, biometric results and activities, and investing in machine-learning. (Image: Shutterstock)

Delivering personalized health care to consumers may be the future, but figuring out how to get there is still a challenge, a new national survey suggests.

The study, Employer Perspectives of Personalization in Digital Health, conducted by Castlight Health and the National Business Group on Health, looks at the results of nationwide survey of benefits leaders at large U.S. employers. The study explored how “personalization” is defined, perceived, and used when delivering health benefits.

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