Whether it'sbuying a car or buying advisory services, today's buyers go throughthe same basic journey. (Photo: Shutterstock)
By the time a buyer shows up at the car dealership, they havedone their research and usually know exactly what they want to buy,how much they want to pay, and what terms they expect. In fact,they are so sure of what they are going to buy that almost 40percent only visit one dealership and more than half only testdrive one car.
The car is bought/sold before the buyer ever shows up at thedealership.
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