Intoday's world, health care startups that find favor among healthplan sponsors—and the benefits brokers that counsel them—are bestpositioned to survive. (Image: Shutterstock)
Go online and you'll find plenty of lists of health carestartups to follow. These upstarts have names like Healx, Helix,Hu-manity.com, HabitNu … and those are just a few of the “H”newbies.
Everyone seems to have their favorites. But which horse to back?It's a tricky business, this founding or funding a health carecompany, or releasing a new product or service under the auspicesof an existing firm. Those employers concerned with health plandesign and cost, and the quality of care, want innovators thatclaim they can lower costs and improve outcomes. But they also want some sortof track record. And many think startups younger than three yearsare barely worth watching.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
