HR should handle theactual tracking of benefits usage, but managers should be educatedon how to identify and report signs of misuse or confusion. (Photo:Shutterstock)
Thirty-five United Airlines employees were recently fired for abusing their family travelbenefits, but how can companies ensure employees are usingtheir benefits appropriately? Below are sixactions employers can take to improve employee benefits communication and preventmisuse.
1. Choose the right channel. Employees arebombarded with emails, voicemails, texts, direct messages, andcalendar reminders every day, so employers are facing the challengeof cutting through the clutter. It's important that beforedisseminating any employee benefits-related updates or reminders,HR teams identify which channels employees engage with most. Someemployees may prefer company-wide emails, while others may respondbetter to a direct text or public announcement. Employers willlikely have to tailor their message to a few different platforms tosuccessfully reach all employees.
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