Company meeting at conference table The most important reason why small business employers saythey offer health benefits to workers is because it helps them hireand retain the best employees. (Photo: Shutterstock)

Small business plans have lower average per-person costscompared to coverage in the individual market, according toeHeath's report, “Small Businesses Health Insurance: Costs, Trendsand Insights 2018.”

eHealth analyzed plans on its platform selected by employerswith fewer than 30 employees, and found that the average premiumper-person under a small business plan in 2018 was 7 percent lowerthan the average premium for an individual plan ($409 vs. $440).Moreover, the average individual deductible for small businessplans was 31 percent lower than the average deductible forindividual coverage ($3,140 vs. $4,578).

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.