Alternate funding strategies arebecoming more attractive and accessible for groups of all sizes. Ashealth care costs reach a crisis point, employer interest in thesealternative approaches is on the rise. This shift is also drivingcarriers, vendors and other third parties to see opportunity inthis market and work with groups smaller than they traditionallywould have.
As a result, brokers are increasingly recognizing the need toprovide advice and assistance around transitioning away fromfully-insured plans. But this takes some planning, as thesestrategies represent a significant transition for clients andprospects.
In the current slow season before open enrollment, benefitsprofessionals can take stock of their strategy for the coming year,and consider how they can best serve the changing needs of clientsand prospects in their market.
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