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Alternate funding strategies are becoming more attractive and accessible for groups of all sizes. As health care costs reach a crisis point, employer interest in these alternative approaches is on the rise. This shift is also driving carriers, vendors and other third parties to see opportunity in this market and work with groups smaller than they traditionally would have.

As a result, brokers are increasingly recognizing the need to provide advice and assistance around transitioning away from fully-insured plans. But this takes some planning, as these strategies represent a significant transition for clients and prospects.

In the current slow season before open enrollment, benefits professionals can take stock of their strategy for the coming year, and consider how they can best serve the changing needs of clients and prospects in their market.

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