Brokers today are moving away from a single pointsolution for health care to menu of solutions that, hopefully,provide a better experience at a lower cost. (Photo: EmilyPayne/ALM)
Brokers talk a lot today about cutting ties with the carriers.What does that mean? It means they're not selling a single pointsolution to cover all of an employer's health care needs. Instead,they're selling a menu of solutions that, hopefully, provide abetter experience at a lower cost than a traditional healthplan.
“When you think about the term 'creative plan design,' our mindsautomatically and historically go to deductible, copay, network,”Josh Butler of Butler Benefits and Consulting explained toattendees of a session at the recent BenefitsPRO Broker Expo. “Health care is notthe same as health insurance. At the end of the day, if you askpeople what they really want, they want health care. They wanttransparent, good quality, fairly priced. You don't necessarilyneed health insurance.”
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
