Person on laptop surrounded by app icons Financial security is top of mind for many employees andis a big part of creating a positive long-term effect on theirlives and well-being. (Photo: Shutterstock)

As health care and related core benefit costs increase, so doesthe financial squeeze on your company and your employees. Add tothe mix a competitive job market, with unemployment holding steadyat 3.8 percent, you're faced to up the ante of your recruitment andhiring strategies. Now is definitely the time to embrace new,creative ways to get and keep that top talent through progressivebenefits, while offsetting the rising cost of healthcare.

For the past six years the year-over-year increase in healthcare premiums has held steady at 5 percent, making the totalincrease 55 percent for average family premiums. Who can keep upwith this? Health care costs are inflating faster than wages aregrowing and now represent 12 percent of total take homewages—that's a 100 percent increase from 30 years ago.

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