P{alybook strategy on chalkboard Employers are taking a careful look at how to best select and incorporate the right products for their workers and  rethinking their approach to educating employees about products. (Image Shutterstock)

Financial wellness is a hot topic among employers these days, particularly as they look to create benefits packages so dazzling they blind employees to competitors' offerings. To do so, however, employers aren't reinventing the wheel but simply looking at their existing products in a new light. Voluntary benefits such as supplemental medical insurance, critical illness and hospital indemnity are now more mainstream and key to a benefits strategy that focuses on financial wellness.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.